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Interactive Games
for Brand Activations
Built around your product, not a template with your logo dropped on top. Collect three bottles, beat the clock, find the fault — whatever your brand actually does.
Built Around Your Product
The game carries your message because
the message came first.
the message came first.
Most branded games are stock kit with a logo on the side. Guests play, forget it, and walk away knowing nothing they didn't know before.
We start from what you sell. A drinks brand collects bottles. A tool manufacturer finds the fault before the timer runs out. A software company sorts data into the right place. The game carries your message because the message came first.
And we build what's around it — the screen, the stand, the projection, the physical elements that make it look like part of your activation rather than a laptop on a table.
We start from what you sell. A drinks brand collects bottles. A tool manufacturer finds the fault before the timer runs out. A software company sorts data into the right place. The game carries your message because the message came first.
And we build what's around it — the screen, the stand, the projection, the physical elements that make it look like part of your activation rather than a laptop on a table.
Built for Your Brief
Most of what we do starts as a conversation, not a catalogue page.
An agency comes to us with a stand and an objective. Visitors need to remember three product
features. Or the client wants five hundred qualified leads by Thursday. Or there's a new
product nobody understands yet and it needs explaining in ninety seconds.
We work out the mechanic that does that, build it in your brand language, and run it on the
day. The game exists because of your brief — it isn't a template with your logo on the
loading screen.
features. Or the client wants five hundred qualified leads by Thursday. Or there's a new
product nobody understands yet and it needs explaining in ninety seconds.
We work out the mechanic that does that, build it in your brand language, and run it on the
day. The game exists because of your brief — it isn't a template with your logo on the
loading screen.
Trusted by Global Brands & Agencies
Built for Your Brief
-
We start with the objective
Not "what game do you want" but "what should someone know or do by the time they walk away".
The mechanic follows from that. -
We build in your language
Your palette, your typography, your products, your characters. Send brand guidelines and assets and the game looks like it came from your marketing team. -
We run it on the day
The game, the hardware, the stand around it, an operator on site. One team from concept to breakdown, not a file you have to find someone to run. -
You keep the data
Leads exported or pushed to your CRM, plus the numbers on how the activation performed.
A Growing Library of Branded Games
Built around your brand.
Run on touchscreen, mobile, projection or big screen, with leadcapture and leaderboards when you need them..
Run on touchscreen, mobile, projection or big screen, with leadcapture and leaderboards when you need them..
Touch & Play
Memory Match
Match pairs using your products, packaging or campaign artwork.
Touchscreen · Mobile · Leaderboard
Touchscreen · Mobile · Leaderboard
Reaction Test
Hit the targets as fast as you can. Quick, competitive, draws a crowd.
Touchscreen · Leaderboard
Touchscreen · Leaderboard
Collect the Items
Gather your products or campaign icons before the timer runs out.
Touchscreen · Mobile · Lead Capture
Touchscreen · Mobile · Lead Capture
Spot the Difference
Find what changed between two branded images before time expires.
Touchscreen · Mobile
Touchscreen · Mobile
Puzzle Wall
Rebuild a product or campaign image from pieces on screen. Touchscreen · Large Format
Sorting Challenge
Drag products into the right category. Good for product education.
Touchscreen · Mobile
Touchscreen · Mobile
Compete & Win
Racing Game
Your car, your track, your branding. Fastest lap tops the leaderboard.
Touchscreen · Leaderboard
Touchscreen · Leaderboard
Football Wall
Kick a virtual ball at branded targets and compete for the high score.
Projection · Motion Tracking
Projection · Motion Tracking
Brand Quiz
Custom questions about your product or sector, with a live leaderboard.
Touchscreen · Mobile · Lead Capture
Touchscreen · Mobile · Lead Capture
Spin to Win
A branded prize wheel with the odds and prizes you set.
Touchscreen · Mobile · Lead Capture
Touchscreen · Mobile · Lead Capture
Prize Draw
Guests play to enter. Registration becomes your lead capture.
Mobile · Lead Capture
Mobile · Lead Capture
Move & Interact
Interactive Floor
Step on it and the floor reacts — water, sand, particles, your product.
Projection · Motion Tracking · Large Format
Projection · Motion Tracking · Large Format
Ball Pit
A virtual pit that scatters as guests walk through it.
Projection · Motion Tracking
Projection · Motion Tracking
Balloon Pop
Pop the falling balloons before the timer ends.
Projection · Motion Tracking
Projection · Motion Tracking
Explore & Share
Treasure Hunt
QR checkpoints across the venue with points and a live leaderboard.
Mobile · QR · Multi-player · Lead Capture
Mobile · QR · Multi-player · Lead Capture
Word Cloud
Guests send a word, it appears on the big screen with everyone else's. The cloud builds through the event. Mobile · Big Screen · Live
Live Voting
Put a question on screen, guests answer from their phones, results update as they come in. Mobile · Big Screen · Live
Photo Wall
Guests send photos and they land on a shared screen as the event goes.
Mobile · Big Screen · Live
Mobile · Big Screen · Live
Where It Gets Used
Exhibition stands
Something to stop people in the aisle, and a leaderboard that collects names while your team talks to whoever's playing.
Product launches
A game that teaches the product while people play it. Nobody reads a spec sheet; everybody finishes a game.
Brand activations
Shopping centres, festivals, roadshows, pop-ups. The game travels as a link or a screen, so the same activation runs in six cities without six sets of kit.
Conferences and internal events
Icebreakers, team competitions, quizzes between sessions. Same mechanic, softer purpose.
Five Ways to Run It
On a screen, on their phones, or projected across the floor — the same game runs wherever it fits your stand.
On our screen and stand
A large touchscreen in a stand we build and brand. Works as the centrepiece and pulls people in from the aisle.
On your hardware
Already have a screen, a tablet or a kiosk? We build the game to run on it. Nothing extra to transport.
On their phones
A QR code on your stand, a banner or a badge. People play on their own device from anywhere in the venue, and the leaderboard updates live.
Before and after the event
The same game works as a link. Send it in a pre-show email to drive traffic, or after as a follow-up that gives you a reason to get back in touch.
Interactive floor or wall
Projection that reacts to movement. It catches people who weren't planning to stop — around 4.8 x 2.7 m from one projector, more with several.
Lead capture built in
Players enter a name and an email to get on the leaderboard — nobody minds giving details to beat a colleague's score. Data comes to you as a spreadsheet or straight into your CRM, with the numbers on how the stand performed.
Pricing
Priced per project. What moves the number is whether you need hardware or just a link to the game, how much we're building around it — stand, branding, projection — whether the mechanic is adapted or made from scratch, and how long you need us.
Send us the brief and your dates and we'll come back with a price.
Send us the brief and your dates and we'll come back with a price.
Tell us about your event
Interactive Games for Brands Across the UK
Games for brand activations
Shopping centres, festivals, roadshows and pop-ups. The game travels as a link or a screen, so the same activation runs in six cities without six sets of kit.
Games for exhibition stands
Something to stop people in the aisle, and a leaderboard collecting names while your team talks to whoever's playing. Built for ExCeL, Olympia, the NEC, Manchester Central and every hall in between.
Games for exhibition stands
Something to stop people in the aisle, and a leaderboard collecting names while your team talks to whoever's playing. Built for ExCeL, Olympia, the NEC, Manchester Central and every hall in between.
Games for product launches
A game that teaches the product while people play it. Nobody reads a spec sheet; everybody finishes a game.
We build the whole thing
The game, the screen it runs on, the stand it sits in, and the projection if the brief calls for one. Design, build, delivery and an operator on the day — one supplier rather than a game from one place and a stand from another.
Games sit alongside our other activations — robot artists, laser engraving, slow motion video.
We build the whole thing
The game, the screen it runs on, the stand it sits in, and the projection if the brief calls for one. Design, build, delivery and an operator on the day — one supplier rather than a game from one place and a stand from another.
Games sit alongside our other activations — robot artists, laser engraving, slow motion video.
Why they beat a giveaway
A branded pen is a transaction. A game is two minutes of someone's attention with your product at the centre of it — and a name and email at the end, given willingly because they wanted to be on the leaderboard.
Interactive floors and walls
Projection that reacts to movement — people step on it and something happens. It catches visitors who weren't planning to stop, which is the hardest part of any activation. Coverage runs to around 4.8 x 2.7 m from one projector, more with several.
Interactive floors and walls
Projection that reacts to movement — people step on it and something happens. It catches visitors who weren't planning to stop, which is the hardest part of any activation. Coverage runs to around 4.8 x 2.7 m from one projector, more with several.
Where we work
Based in North Yorkshire, delivering across the UK — exhibition halls like ExCeL, Olympia and the NEC, plus shopping centres, festivals, conference venues and roadshows in as many cities as the campaign needs.
Send us your brief and your dates and we'll come back with a proposal.
Send us your brief and your dates and we'll come back with a proposal.
FAQ
If it's one of our games rebranded to your event, not long. If you need a mechanic built from scratch around your product, that takes longer. Tell us your date and we'll tell you what's realistic.
Yes, and we'd rather you did. Send brand guidelines, assets and product imagery and the game gets built in your visual language rather than ours.
Yes. The screen, the housing, the graphics, the projection setup — whatever the game needs to look like part of your campaign rather than a laptop on a table.
Yes — name, email and whatever else you choose to collect, exported after the event or sent straight to your CRM. It's your data.
It depends on the game and what we're building around it. A basic setup needs about 1 x 1 m and a single socket. Tell us your footprint and we'll work within it.
Around 4.8 x 2.7 m from a single projector, and larger with more than one. Tell us your floor area and we'll work out the coverage.
It works best in a darkened space. Bright exhibition halls wash the projection out, so if your stand is under full hall lighting we'd steer you towards a screen instead. Worth raising early — we can look at your venue before you commit to it.
Yes. One game across multiple screens or on every visitor's phone at once, with a shared
leaderboard. Useful when the queue outgrows a single station or the activation covers more than one room.
leaderboard. Useful when the queue outgrows a single station or the activation covers more than one room.
It depends on what's involved: whether you need hardware or just a link to the game, whether we're branding the equipment and building extra mechanics, and how long you need it for. Send us the brief and we'll price it.
Tell us about your brand
Your dates, your venue and what you want people walking away knowing. We'll come back with a concept and a price.
Feedback from our clients
We have many more entertainment for you.
Your event will be exceptional.
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