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Eagles Fan Activation in London: AI Sports Card Photo Booth
A game week London will remember
When the Philadelphia Eagles came to London in October 2026, the city went green. Flags on the streets, jerseys on the Tube, packed bars from the City to the West End. On 11 October the Eagles played the Jacksonville Jaguars, and for the fans it was more than a match. It was a pilgrimage, with supporters flying in from Philadelphia and travelling from across the UK and Europe.
Brands built activations around the game to meet those fans, and PhotoMonkey was part of one of them.
Brands built activations around the game to meet those fans, and PhotoMonkey was part of one of them.
Three days at Goldwood, 30 Old Jewry
For three days our AI photo booth ran at Goldwood, 30 Old Jewry, London EC2R 8DQ, in the heart of the City, as part of a large fan activation around the game.
The brief: give every fan a reason to stop, a moment to remember and a branded keepsake they’d actually keep. Our answer was a personalised AI sports card for every guest.
The brief: give every fan a reason to stop, a moment to remember and a branded keepsake they’d actually keep. Our answer was a personalised AI sports card for every guest.
How the AI sports card photo booth works
- Strike a pose. In jersey, scarf, face paint or anything else.
- AI does the magic. The photo becomes a pro-style sports card portrait with stadium lighting and team colours.
- Brand on every card. Logo, colours and event name are built into the card design.
- Print and share. A printed collectible card to take home, plus a digital copy on the phone.
Why a trading card photo booth works for brands
Trading cards are part of American sports culture. Fans collect them, swap them and keep them for years. A card with your own face on it isn’t a throwaway print. It’s the souvenir of the trip.
For a brand, that means:
- It goes home. A banner is seen for a second. A card sits on a shelf for years, with the brand on it.
- It gets shared. Fans post their digital card the same day.
- It builds a queue. Friends bring friends, and a busy stand pulls in more people.
- It’s measurable. Optional email capture with on-screen consent turns footfall into data.
For three days we watched fans from both sides of the Atlantic queue together, compare cards and come back with friends. Being part of an event of this scale is exactly what we do it for. With 15+ years in the event industry and our own equipment, we know how to keep a multi-day activation running smoothly from the first guest to the last.
Sports card photo booth for your event
The same set-up works for football, rugby and cricket fan zones, sponsor stands, corporate hospitality at major fixtures, esports events and end-of-season awards nights. Card templates are designed around your brand, and for big crowds we add a second booth or print station.
It also pairs well with brand activation games, live merch printing or a full programme of digital activations in London. We cover London and the whole UK.
It also pairs well with brand activation games, live merch printing or a full programme of digital activations in London. We cover London and the whole UK.
Planning a fan activation?
Big games, big crowds, one shot to make the brand stick. Tell us your event, venue and dates and we’ll come back with a plan.
Book an AI photo booth for your activation →
Book an AI photo booth for your activation →
Frequently Asked Questions (FAQ)
It’s a photo booth that turns a guest’s photo into a personalised, collectible sports card in about a minute. AI creates a pro-style player portrait, and the guest takes home a printed card plus a digital copy for their phone.
Yes. Every card template is designed for your activation, with your logo, colours, event name and sponsor placement. The brand appears on every card that goes home, not just on the stand.
Yes. We run activations at stadiums, fan zones, venues and corporate events across the UK, from a single matchday to multi-day events.
Place : Goldwood, 30 Old Jewry, London EC2R 8DQ
Date: 9–11 October 2026
Date: 9–11 October 2026
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